The Rise – Cupertino, California
Poag Shopping Centers, in partnership with JLL, was engaged by Sand Hill Property Company to provide retail representation, merchandising insight, and mixed‑use strategy expertise for The Rise—a transformative, ground‑up urban district being developed on the former Vallco Town Center site in Cupertino, California.
As part of the project team, Poag contributed advisory support across multiple components, including:
- Retail merchandising strategy
- Placemaking and guest‑experience planning
- Operational guidance for retail integration
- Mixed‑use program refinement and positioning
- Sponsorship and activation framework development
- Value‑engineering recommendations
Drawing on decades of expertise in Lifestyle Centers, open‑air retail, and mixed‑use environments, Poag helped shape a vision that blends residential, office, retail, and public‑realm experiences into a one‑of‑a‑kind urban village adjacent to Apple’s world headquarters.
The Rise stands as one of the most ambitious mixed‑use projects in the nation, and Poag is proud to have played a strategic role in supporting the development team’s retail and placemaking direction.
Project Scale
- $4B+ total investment
- 7 million square feet
- 450,000 SF of Lifestyle and entertainment‑oriented retail
- 2.2 million SF of creative office
- 2,402 residential units
- 29‑acre green rooftop park